Review: Magic Wand Original (aka Hitachi)


Overall Rating 4/5 Rating-stars4

Vibration Intensity 5/5 Rating-stars-purpleSMALL5

Noise Level 5/5 Rating-stars-greenSMALL5



The corded design ensures you never have to worry about running out of batteries.

Reliable, sturdy design that should hold up for a long time.

Strong vibrations.

Many accessories have been designed for this item.

1 year warranty.



The cord is a little shorter than I prefer.

The vibrations on in the high setting are on the buzzy side.

The weight and size might be an issue for some users.

This item is only sold in North America and can only be used on US and Canadian power systems.



Magic Wand Original Hitachi

The Magic Wand has been a classic, going all the way back to 1968 and since then it has gained a cult following and it is the number one selling vibrator of all time.

You might be looking at the Magic Wand Original and thinking that it looks a whole lot like the Hitachi. They are actually one and the same.

Yes, it was marketed to be a muscle massager, but it didn’t take people very long to realize there was a more fun and satisfying use for this wand than just working on sore muscles. In 2013 Hitachi decided that they didn’t want their company’s claim to fame to be that they were the makers of the most famous vibrator in the world. But considering they waited decades to do anything about it, I think it’s probably too late for that. They decided to take the Hitachi name out of the title and renamed it the Magic Wand Original. Some changes were made to the internal workings of the wand so that the vibrations would be a little smoother and less would travel through the handle of the wand. Unfortunately though, some users have said that their new wands are a bit weaker and buzzier than the original.

Because the Magic Wand Original is so popular and has been around so long, there are tons of accessories that have been made for it. There are many different kinds of covers for the head that come in a variety of textures. There are also attachments that feature insertable portions and there are male masturbation sleeve attachments as well. Some companies have even made mounts and cushions that this wand can fit in so that you don’t have to hold the wand to use it.


Magic Wand Original Hitachi Box

The Magic Wand comes in a simple cardboard box with an image of the wand and “Magic Wand Original” written across the sides. The packaging isn’t elegant, but neither is the wand. The wand isn’t made to look pretty; its sole purpose is to knock your socks off.

The Magic Wand is a plug in vibrator, so it is definitely not waterproof. It’s designed for a typical North American 110-120V/60A power source. The website specifically states that the wand is not safe to use with any other power source or adapter and because of this the Magic Wand is only sold in the US and Canada.

The cord is only 6 feet long, and I think it could definitely stand to have some extra length. I have outlets right next to both sides of my bed, but I can’t get it to the middle of the bed unless I get an extension cord.


Magic Wand Original Hitachi Head and Neck

The neck is flexible, but it’s rigid enough to stand up to pressure.

The wand itself is about a foot long and is 2.25″ wide at the head. The body is made out of plastic and the lightly textured head is made out of PVC, which is a porous material. There are a few companies that make silicone caps that go over the head, and those can be cleaned and sterilized if needed. I would say the best way to clean this toy would be toy wipes, a damp washcloth, or even a toy cleaner that can be wiped off and doesn’t require rinsing.

Magic Wand Original Hitachi Switch

The Magic Wand has two power settings and is controlled by a simple switch.
The low settings is 5000 RPMs and is noticeable rumbly. The high setting is 6000 RPMs but loses a lot of that rumbly quality that the low setting has. There’s a significant difference in pitch between the two settings, the low sounds deeper rumble and the high setting makes a higher pitched whirring sound. The Magic Wand is pretty loud, especially on the high setting so I wouldn’t recommend it to anyone who has concerns about discretion.

The instructions advise against using this wand for more than 25 minutes at a time because it may overheat. It’s tells you to let the wand have a cooling-off period of a half-hour after using it for the max time period. After using the wand for a few minutes I can feel some warmth starting to come from the head. It’s not hot, just warm, and I actually think it feels nice.

My thoughts

I’m going to admit that I’ve been quite behind the times and I only just got my Magic Wand. I’ve heard so much hype about it that I wasn’t sure what to expect. I can take pretty strong vibrations already, but I had heard that the Magic Wand was a beast, so I figured this wand was about to show me who was boss. But upon using it for the first time I discovered that I could take the Magic Wand’s vibrations very easily. I’m not sure if this means that I have a “clit of steel” or if the reviewers that said that this wand was too intense were very sensitive to vibrations. I’m guessing it’s a bit of both, but either way the Magic Wand was surprisingly manageable for me.

Don’t get me wrong, this wand is strong and is numbing if used for an extended period of time. I like the low setting because it’s strong and rumbly, but I always end up turning the wand to high because I want more power. Unfortunately though, the high setting loses a lot of that rumbliness. The wand’s head is large and provides plenty of broad stimulation over the entire area around it. I’ve found that the vibrations feel the strongest coming from the top center of the head and will feel a little gentler if you have the wand at an angle and make contact with one of the corners or the sides of the head. I usually notice a bit of tingling and numbness set in after 5-10 minutes, but that will vary from person to person.

Of course I can tell you this wand is awesome, but what really speaks volumes is that fact that this wand has been so popular for so long. There’s obviously something very good about it. The construction of the Magic Wand feels sturdy and I expect it to hold up for a long time.

My advice is that if you’re considering buying the Magic Wand Original: make sure you buy yours from a trusted source that only sells authentic items. Because the Magic Wand is so popular, it’s also one of the most counterfeited toys out there. Sex toy shops are a great place to buy them from, and I suggest avoiding Amazon and Ebay because there are lots of merchants selling fake copies that are lower quality, weaker, and sometimes even dangerous.

You can find the Magic Wand Original and attachments at

You can also find it at

Thank you to the awesome folks at Burlesque Toy Shop who were kind enough to send me the Magic Wand Original in exchange for an honest and unbiased review.

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